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Netflix did wonderful things for the entertainment industry.

Towards the end of 2000s, there was a very genuine risk that the whole industry might collapse as individuals discovered downloading options like BitTorrent and other third-party services that let them get away with stealing complete libraries of TV shows, movies and more.

Netflix started as a DVD delivery service, but as digital became more complex and abundant, they moved everything to a streaming model.

As a result, consumers have likely paid billions of dollars in extra monthly transfer fees and costs associated with their internet service providers (ISPs). The cable companies should be applausing Netflix’ efforts, not trying to compete with them!

All this said, it looks like (a) #Netflix will proceed with ads and (b) will likely use #Microsoft as the provider for implementation, tracking and reporting. The ads in question are the ‘traditional’ interstitial ads. These are the ads that interupt your flow of viewing or listening activity. You’re just about to enjoy a cliffhanger or exciting twist in a show and

We’ll be right back after a word from this sponsor …

Annoying, isn’t it? Netflix was a key party to letting us get back to enjoying entertainment.

Talk about a ‘jump the shark’ moment (all you older folks will know what I’m talking about).

Ads will ruin Netflix and could ultimately issue a crushing blow to many content creators around the world.

I know it’s too late … I’m sure plans have already been made to change the service by the owners and stakeholders with Netflix, but I’m still going to offer some ideas about how they can possibly avoid turning their great business into a train wreck.

Here are just a few ideas about how #Netflix can avoid traditional interstitial ads:

The reality is this: when #Netflix goes against its original digital model (uninterrupted, ad-free #streaming), they’ll lose customers, including this family.

Competition like #Amazon #PrimeVideo, #Apple+TV, #DisneyPlus and MANY more options are too easy to get.

(And yes, I know that Disney is talking about ads as well, so they’re on watch (pardon the #BadDad joke) as well).

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